This page will help you to share our Winter campaign, so that your patient living with a lung condition can stay well this season.
Winter can be difficult if you’re living with a lung condition
Winter can be an especially difficult time for people with lung conditions. They can end up seriously unwell over winter – as seasonal triggers like cold air, colds and flu and damp and mould make it harder to breathe. In fact, the risk of needing to attend A&E doubles compared with other times of the year.
That’s why Asthma + Lung UK are launching their winter campaign – With You This Winter
Our Winter Wellbeing Guide is a free, tailored email series designed to help people with lung conditions stay well during the colder months.
By answering a few short questions about their condition and how winter affects their symptoms, patients will receive personalised health advice straight to their inbox from our in-house GP, Dr Andy Whittamore.
The daily emails help patients
• Understand what’s triggering their symptoms over winter
• Learn why these triggers can make their condition worse
• Get practical, personalised tips to protect their lungs and stay well
• Discover simple ways to look after their overall wellbeing
Signposting your patients to the Winter Wellbeing Guide can help them stay well, and help to ease winter pressures on services too, reducing the risk of winter flare-ups and emergency visits.
96% of people who signed up last year found the guide useful for managing their lung condition – and 71% said they felt better able to manage their lung condition throughout the winter season.
How to share the Winter Wellbeing Guide
Send an SMS
If you work in general practice, copy, paste and send this SMS to people who are on your asthma and COPD disease registers or who have a read code for a respiratory condition including asthma, COPD, bronchiectasis, interstitial lung disease or lung fibrosis.
If you work in a specialist respiratory team or in a pulmonary rehabilitation service, share it with patients who attend your clinics or who are on your contact lists.
Wording for your SMS
Hi (patient name), it’s (HCP name) from (Surgery/Clinic). I’m sharing this free Winter Wellbeing Guide from Asthma + Lung UK to help you stay well: AsthmaAndLung.org.uk/WithYouThisWinter
Share our poster
Display our Winter Wellbeing campaign poster in your waiting room or other patient areas to help start conversations about staying well this winter.
It’s an easy way to remind people with lung conditions that a simple step like signing up for the Winter Wellbeing Guide can make a real difference to how they feel over the colder months.
Share the campaign on your socials
Join us in spreading the word! Share the campaign on your social media channels and practice website to reach patients and other healthcare professionals.
By sharing, you’ll help more people with lung conditions get the personalised advice they need to protect their lungs and stay well and together, we can help ease winter pressures for everyone.
Use this wording for for patient-facing posts
X:
Asthma + Lung UK’s Winter Wellbeing Guide can help you manage your health in the months ahead
Learn more: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
Facebook/LinkedIn:
If you’re living with a lung condition, winter can be an incredibly difficult time.
That’s where Asthma + Lung UK’s Winter Wellbeing Guide comes in. By answering a few short questions about your lung condition and symptoms over winter, you will get a free, personalised guide sent to your inbox.
Please visit: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
Instagram Reel/TikTok:
Asthma + Lung UK’s Winter Wellbeing Guide can help you manage your health in the tough months ahead.
Learn more: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
Use this wording for HCP facing channels
Social posts for HCP facing channels
X:
Asthma + Lung UK’s Winter Wellbeing Guide can help your patients manage their health in the months ahead.
Learn more: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
Facebook/LinkedIn:
If a patient is living with a lung condition, winter can be an incredibly difficult time.
That’s where Asthma + Lung UK’s Winter Wellbeing Guide comes in. By answering a few short questions about their lung condition and symptoms over winter, your patients will get a free, personalised wellbeing guide sent to their inbox.
Please visit: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
Instagram Reel/Tik Tok:
Asthma + Lung UK’s Winter Wellbeing Guide can help patients manage their health in the tough months ahead.
Learn more: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
