This page will help you to share our Winter campaign, so that your patient living with a lung condition can stay well this season.
Asthma + Lung UK Winter Campaign
If a patient is living with a lung condition, winter can be an incredibly difficult time. In fact, if you have a lung condition, your risk of ending up in A&E doubles in winter.
That’s why Asthma + Lung UK are launching their winter campaign – Winter can feel like life and breath. The campaign acknowledges that when breathing is hard, nothing is easy – and is a call to continue supporting the millions across the UK living with a lung condition. That’s where Asthma + Lung UK’s Winter Wellbeing Guide comes in.
The Winter Wellbeing Guide is a great resource for helping patients manage their condition. By answering a few short questions about their lung condition and symptoms over winter and patients will get free, personalised health advice sent to their inbox.
91% of people who signed up last year found the guide useful for managing their lung condition – and 51% of people felt the information we shared stopped them needing to go to A&E over winter.
Help your patients get prepared for winter. Share the information about the guide – and encourage them to sign up via the URL: AsthmaAndLung.org.uk/winter.
The Winter Wellbeing Guide is based on our PIF TICK-certified Health Advice. You can read more about how we produce our health information here.
How to share the Winter Wellbeing Guide
Share our posters
Display our campaign posters in your waiting room or other patient areas to help start conversations about staying well this winter.
- Poster 1 - For healthcare professionals
- Poster 2 - For patients
- Poster 3 - For patients
- Poster 4 - For patients
- Poster 5 - For patients
It’s an easy way to remind people with lung conditions that a simple step like signing up for the Winter Wellbeing Guide can make a real difference to how they feel over the colder months.
Share the campaign on your socials
Join us in spreading the word! Share the campaign on your social media channels and practice website to reach patients and other healthcare professionals.
By sharing, you’ll help more people with lung conditions get the personalised advice they need to protect their lungs and stay well and together, we can help ease winter pressures for everyone.
Non-urgent advice: Use this wording for patient facing channels
Social posts for patient facing channels
X:
Asthma + Lung UK’s Winter Wellbeing Guide can help your patients manage their health in the months ahead.
Learn more: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
Facebook/LinkedIn:
If a patient is living with a lung condition, winter can be an incredibly difficult time.
That’s where Asthma + Lung UK’s Winter Wellbeing Guide comes in. By answering a few short questions about their lung condition and symptoms over winter, your patients will get a free, personalised wellbeing guide sent to their inbox.
Please visit: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
Instagram Reel/Tik Tok:
Asthma + Lung UK’s Winter Wellbeing Guide can help patients manage their health in the tough months ahead.
Learn more: AsthmaAndLung.org.uk/withyouthiswinter
Use this image when you share your post.
You can find further information and resources in our communications toolkit.
Email sign-off
Please help us amplify the winter campaign by adding the campaign banner to
your email signature.
• Please do not resize, crop or alter the banner, so that the campaign branding
remains consistent.
• Keep all of your usual contact details and social media links in place.
• Add the banner to both new emails and replies/forwards where possible.
• Please use the signature for the duration of the winter campaign
.• At the end of the campaign, simply remove the banner and return to your usual
email signature.
