Design better asthma products with real world behavioral insight
Most asthma innovations fail for a simple reason: they’re not designed around how people actually live with asthma.
The Asthma Behavioural Insights toolkit helps product teams design more effective asthma solutions by combining behavioural science, population data, and lived-experience insights.
Whether you're building digital health tools, medical devices, or working with care services, this toolkit supports the design of solutions that fit real life, not idealised patient behaviour.
Access the toolkits
Asthma Behavioural Insights is available in a range of packages to support everyone from individual researchers to large organisations.
To learn more or request access, contact: respiratoryinsights@asthmaandlung.org.uk
The challenge: asthma care isn't leading to better outcomes
Asthma affects millions of people across the UK. Yet outcomes haven’t improved as much as they should.
Between 2007 and 2017, annual asthma deaths in the UK increased by 25%, and up to two-thirds of those deaths could have been prevented.
At the same time, many digital tools, devices, and services aimed at asthma have struggled to gain traction because effective asthma management depends heavily on human behaviour, not just the clinical guidelines many products must adhere to. For the average person living with asthma they must:
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Taking preventive medication consistently
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Monitor symptoms
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Seek help at the right time
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Understand and act on health advice
If products fail to support people to engage with these behaviours, adoption, and therefore people's health, will suffer.
What you get in the Asthma Behvaioural Insights toolkit
Our Asthma Behavioural Insights toolkit is a design ready insight pack for teams developing asthma self management solutions. It translates behavioural research into tools you can use during product discovery, concept development, and evaluation. In our packs you can expect:
Information pack:
- Interactive systems map
- Patient behaviour journey maps
- Detailed personas
- COM-B Tables
- Empathy maps
Design toolkit:
- Impact mapping tool
- Journey mapping tool
- Behavioural Challenge Statements
- Intervention evaluation tool
Who this is for
Healthtech startups - Design digital tools that fit real patient behaviour
Medical device companies - Identify behavioural barriers affecting device usage
Product designers - Integrate behavioural science into discovery and UX
Researchers and innovation teams - use evidence to guide intervention design